Advertising
with Sonas
At the forefront of digital marketing is advertising – it permeates its way into every aspect of the industry. Since the world has changed and the digital age has overwhelmed more traditional forms of advertising, digital marketing has largely taken over.
Sonas is committed to using all aspects of digital marketing – from email campaigns to social media and e-commerce – to promote the advertisement of your company and your brand.
We understand that from one point of view, it’s about making sure you put your best foot forward. However, it’s also about being authentic – that is, making sure the foot you put forward is wearing your own shoe and not somebody else’s!
When Sonas takes over your digital marketing campaign, we make sure that your company is being advertised genuinely and positively, in order to give consumers the best possible perception of you.
But what kind of advertising services can we actually offer you? Well, we’re going to tell you all about them.
SOCIAL MEDIA ADVERTISEMENTS
The first step to making use of social media advertising as a marketing tool is to have a fairly successful social media presence and following – the best-case scenario is to be present on multiple platforms. Sonas has vast experience in managing social media and making sure that not only do we reach your customers, but that your social media presence translates into actual sales.
Once this has been established, we can start creating advertisements for your company that will appear on social media platforms. They will lead directly to your website where they will translate into sales.
We’ll also make use of the platforms’ analytics tools to provide you with feedback on the success of our advertisements and general engagement on your pages.
EMAIL MARKETING
At Sonas, our email marketing team knows the difference between spam and marketing emails, and that’s why our emails are crafted and written by professional and experienced copywriters.
Once again, it’s all about generating sales, and our email marketing campaigns have the potential to create yet another way in which your consumers can buy what you’re selling.
SEM (SEARCH ENGINE MARKETING)
Search Engine Marketing is a simple yet effective way to ensure that you increase the visibility of your site. Remember, it’s not the same as Search Engine Optimization – that is the process whereby you attempt to appear as high as possible on Google searches by means of creating content that abides by Google’s rules. So, unlikely SEM, SEO is an organic form of advertising. But the one thing that SEM offers that SEO does not is a guarantee that your content will be seen – this is a luxury you pay for.
At Sonas, we will create effective advertisements for you to use as part of your SEM scheme – the advertisements are often referred to as pay-per-click ads.